If a Firm's Marketing Dashboard Displays a CDI Under 100

question 79

Multiple Choice

If a firm's marketing dashboard displays a CDI under 100 for a consumer packaged good, such as General Mills' Warm Delights Minis, this indicates which of the following?

• A)a weak brand position in a segment
• B)a strong brand position in a segment
• C)above-average product category purchases by a market segment
• D)below-average product category purchases by a market segment
• E)There is not enough information to make any conclusions.

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Definitions:

Res Ipsa Loquitur

A principle in tort law that allows plaintiffs to meet their burden of proof with circumstantial evidence when the nature of the accident is such that it implies negligence.

Negligent Conduct

Actions or failures to act that breach a duty of care and result in harm or damage to another party.

Proximate Cause

A legal concept referring to the primary cause of an injury or damage that is considered legally sufficient to hold someone responsible.

Superseding Cause

An intervening act or event that breaks the direct connection between the original wrongful act and the injury that occurred, relieving the original offender of liability.