Mott's Applesauce Promotes Itself as a Low-Fat Alternative to Cooking

question 348

Multiple Choice

Mott's applesauce promotes itself as a low-fat alternative to cooking oil for baked goods.Mott's is __________.

• A)finding new users through a product modification strategy
• B)increasing use by existing customers through a product modification strategy
• C)modifying the product characteristics
• D)creating new use situations through a market modification strategy
• E)demarketing the product

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Definitions:

Reinforcement Contingencies

Conditions under which the reinforcement of a behavior increases the likelihood of the behavior's occurrence.

Antecedents

Events or conditions that precede a behavior and influence its occurrence.

Modifying Behaviour

The process of using techniques, such as reinforcement or punishment, to alter an individual's actions or reactions.

Non-contingent Reinforcement

A behavior reinforcement strategy where rewards are given at fixed times or intervals, regardless of the behavior exhibited.