New Coke Was Repositioned as a Slightly Sweeter,less Filling Soft

question 234

Multiple Choice

New Coke was repositioned as a slightly sweeter,less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi.This product repositioning strategy was to __________.

• A)reach a new market
• B)catch a rising trend
• C)change the value offered
• D)change its target audience
• E)react to a competitor's position

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Definitions:

Collective Unconscious

The collective unconscious, a concept from analytical psychology, refers to structures of the unconscious mind shared among beings of the same species, encompassing universal experiences and symbols.

Projection

A defense mechanism in which individuals attribute their own unacceptable thoughts, feelings, or motives to another person.

Collective Unconscious

A concept in Jungian psychology referring to the part of the unconscious mind that is derived from ancestral memory and experience, common to all humankind.

Archetypes

Universally recognized symbols or patterns in human behavior that recur in myths, stories, and dreams, often explored in psychology and literature.