The Four Steps in the Sequential Process of Building the Brand

question 110

Multiple Choice

The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning;and (4) __________.

• A)easing consumers' decision making
• B)forming a brand personality
• C)creating a consumer-brand connection
• D)rewarding loyal customer behavior
• E)developing brand licensing criteria

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Definitions:

Less Risky Decision

A decision-making approach that prioritizes options with lower potential for negative outcomes or loss.

Mindguards

Individuals within a group who limit access to information to prevent dissent or critical thinking that might challenge the group's consensus.

Protecting

Ensuring safety or defending something from harm, damage, or adverse conditions.

Illusion of Invulnerability

A cognitive bias leading individuals or groups to underestimate risks and overestimate their ability to control outcomes.