When Selecting a Brand Name,it Should: (1)suggest Product Benefits; (2)__________;

question 20

Multiple Choice

When selecting a brand name,it should: (1) suggest product benefits; (2) __________; (3) fit the company or product image; (4) have no legal or regulatory restrictions; and (5) be simple and emotional.

• A)never have a humorous connotation
• B)easy to spell and pronounce
• C)not be easily imitated
• D)be patented
• E)be memorable,distinctive,and positive

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Definitions:

Uncertainty Reduction Theory

A communication theory that suggests individuals engage in interactions to reduce uncertainties about each other.

Newcomers' Motivation

refers to the driving forces that inspire new employees to learn, adapt, and perform effectively in their new organizational roles.

Group Fit

The degree to which an individual’s attitudes, values, and personality align with the culture and norms of a group or organization.

Values And Beliefs

Core principles and assumptions that guide behaviors and decisions within a culture or organization.