In 1984,IBM Launched the "PCjr," Its First Low-Priced,educational/home Personal Computer

question 285

Multiple Choice

In 1984,IBM launched the "PCjr," its first low-priced,educational/home personal computer.Sales were poor because IBM most likely violated which criterion of picking a good brand name?

• A)The name was not distinctive nor was it memorable.
• B)The name did not fit the company image.
• C)The name had too many legal restrictions.
• D)The name was too confusing with both capital and lowercase letters.
• E)The name failed to suggest the product benefits.

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Definitions:

Liquidity

The ease with which an asset can be converted into cash without affecting its market price.

Long-Term Obligations

Financial commitments or debts that are due for repayment beyond the current fiscal year.

Sarbanes-Oxley Act

A U.S. law enacted in 2002 to protect investors from fraudulent financial reporting by corporations.

Internal Controls

Internal controls are processes and procedures implemented by organizations to ensure the integrity of financial and accounting information, promote accountability, and prevent fraud.