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In the seven Ps of services,the term "process" refers to
Self-blame Theory
A psychological concept proposing that individuals may attribute personal failures or negative events to their own actions or shortcomings, potentially leading to feelings of guilt and inadequacy.
Artifact Theory
A hypothesis that suggests observed differences in certain measurements or outcomes are not due to the actual difference in what is being measured but to the method of measurement.
Lack-of-control Theory
A theory suggesting that the inability to exert control over one's environment or self can lead to psychological disorders.
Mutual Support
The act of giving and receiving help, providing support to each other, especially in times of hardship or distress.
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