The Emphasis of a Marketing Strategy for a Discontinuous Innovation

question 307

Multiple Choice

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

• A)generate awareness among consumers.
• B)advertise benefits to consumers,stressing points of differentiation.
• C)educate consumers about new consumption patterns through product trial and personal selling.
• D)obtain widespread distribution in multiple channels.
• E)stress price differentials from competitors' products.

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Definitions:

Ageism

Discrimination against people on the basis of age, particularly against older people.

Paid Labor Force

Individuals who are engaged in work for which they receive monetary compensation, contributing to the formal economy.

Retirement

The phase of life after ending one's active working life, often involving receiving pensions or retirement benefits.

Involved Grandparenting

The active engagement and participation of grandparents in their grandchildren's lives, including caregiving and support.