Because Services Tend to Be A(n)__________ Rather Than an Object,they

question 119

Multiple Choice

Because services tend to be a(n) __________ rather than an object,they are much more difficult for consumers to evaluate.

• A)opportunity
• B)performance
• C)good
• D)risk
• E)decision

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Definitions:

Sherman Act

A landmark federal statute in the field of United States antitrust law passed in 1890 which prohibits monopolistic business practices.

Channel Practices

The strategies and activities firms use in selecting, managing, and motivating individual channel members and evaluating their effectiveness.

Economic Influence

The impact that economic factors, policies, and conditions have on the behavior of individuals, businesses, and governments.

Channel Captain

Denotes a leading entity, typically a dominant retailer or manufacturer, that exercises control over the distribution channel by setting standards, policies, and practices.