A 3M Researcher Worked with University Students to Develop the Post-It^®

question 224

Multiple Choice

A 3M researcher worked with university students to develop the Post-it^® Flag Highlighter.His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives.At which stage of the new-product process was this product?

• A)idea generation
• B)screening and evaluation
• C)business analysis
• D)new-product strategy development
• E)concept testing

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Definitions:

Partnership Interest

A partner’s ownership interest in a partnership which embodies the partner’s transferable interest and the partner’s management and other rights.

Shareholder Interest

Refers to the stakes or investments that shareholders have in a company, encompassing financial gains, company governance, and decision-making influence.

Creditors Of Partnership

Individuals or entities that a partnership owes money to.

Sole Owners

Individuals or entities that are the exclusive legal proprietors of a business, property, or any asset.