Market Segmentation Involves Aggregating Prospective Buyers into Groups That (1)__________

question 42

Multiple Choice

Market segmentation involves aggregating prospective buyers into groups that (1) __________ and (2) will respond similarly to a marketing action.

• A)respond similarly to marketing messages
• B)have similar shopping styles
• C)will become loyal customers
• D)have common needs
• E)will become stakeholders of the organization

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Definitions:

Health Insurance

A form of insurance that covers the cost of an insured individual's medical and surgical expenses.

Obamacare

Informal term for the Affordable Care Act, a comprehensive health care reform law enacted in March 2010 in the United States aimed at expanding health insurance coverage and reducing healthcare costs.

Externalities

The positive or negative impacts of a market transaction experienced by third parties not directly involved in the transaction.

Marginal Cost

The change in total cost that arises when the quantity produced is incremented by one unit, essentially the cost of producing one additional unit of a good.