Market Segmentation Helps Business Firms to Respond More Effectively to the Wants

question 265

Multiple Choice

Market segmentation helps business firms to respond more effectively to the wants of groups of potential buyers in order to

• A)maintain market share.
• B)increase sales and profits.
• C)assume social responsibility.
• D)use the firm's resources most efficiently.
• E)provide the best quality products on the market.

---

Definitions:

Dependent Variable

In an experiment, it is the outcome or response that is measured to assess the effect of the independent variable.

Independent Variable

The variable in an experiment that is manipulated or changed to explore its effect on the dependent variable.

Neurotransmitter

Chemicals in the nervous system that transmit signals across a synapse from one neuron to another, influencing a wide range of bodily and psychological functions.

Dopamine

A neurotransmitter involved in many functions, including mood, sleep, learning, and the pleasure-reward system.