When a Firm Chooses a One Product,multiple Market Segment Strategy,its

question 31

Multiple Choice

When a firm chooses a one product,multiple market segment strategy,its customers are likely to see __________.

• A)improved service
• B)increased number of choices
• C)higher retail prices because of higher marketing costs
• D)higher product quality and consumer value
• E)lower retail prices because of lower production costs

---

Definitions:

Evaluative Criteria

Standards or benchmarks that consumers use to judge the merits of competing products or services.

Affective Choice

A psychological concept where individuals make decisions based on emotions, feelings, or moods rather than purely on objective criteria.

Evaluative Criteria

Standards or benchmarks that consumers use to judge the merits of competing options.

Attitude Choice

The process by which individuals form judgments and preferences based on their feelings and beliefs towards an object or situation.