Which of the Following Is an Example of a "Tiffany/Walmart

question 102

Multiple Choice

Which of the following is an example of a "Tiffany/Walmart" strategy?

• A)College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the U.S.
• B)A new movie used several different movie trailers.One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
• C)Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
• D)Gap's Banana Republic chain sells blue jeans for $58,whereas its Old Navy stores sell a slightly different version for $22.
• E)Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Airspace

The space above the surface of the earth where aircraft can travel, subject to aviation laws and regulations.

Intellectual Property

Legal rights conferred to creators for their inventions, literary and artistic works, designs, symbols, names, and images used in commerce.

Mental Creativity

The ability to generate innovative ideas, solutions, or artistic expressions, demonstrating human imagination and original thought.

Real Property

Land and anything permanently affixed to it, such as buildings and other structures.