You Can Go to Your Nearest Hallmark Card Store and Buy

question 142

Multiple Choice

You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50.Or,you can buy a Hallmark card from its new $0.99 line of greeting cards that is not quite as nice in terms of quality materials,but just as sentimental,that are sold at Barnes and Noble bookstores.This is an example of

• A)mass customization.
• B)organizational synergy.
• C)one product and multiple market segments.
• D)price discrimination.
• E)a "Tiffany/Walmart" strategy.

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Definitions:

Higher Profits

An increase in the amount of money that is left after all operating expenses, taxes, and costs have been subtracted from total revenue.

Resource Suppliers

Entities or individuals that provide the essential inputs required for the production of goods or services.

Allocation Of Resources

Allocation of resources refers to the process of distributing available resources among various competing needs and uses in an economy to maximize efficiency and welfare.

Public Interest

The welfare or well-being of the general public, often used as a guideline for determining policy related to law, governance, and community health.