The Fourth Step in Segmenting and Targeting Markets That Link

question 48

Multiple Choice

The fourth step in segmenting and targeting markets that link customer needs to marketing actions is to __________.

• A)group potential buyers into segments
• B)select target markets
• C)group products to be sold into categories
• D)develop a market-product grid and estimate size of the overall market
• E)take marketing actions to reach target markets

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Definitions:

Independent And Dependent Variables

In experimental research, the independent variable is the factor that is manipulated to see its effect on the dependent variable, which is the outcome being measured.

Ratio Level

A measurement scale that has a true zero point and equal intervals, allowing for the calculation of ratios.

Nominal Level

The simplest level of measurement, which involves categorizing or naming variables without implying any rank or order among them.

Dividing

The mathematical operation of allocating a quantity into equal parts, essentially determining how many times one number is contained within another.