The State of Alabama Board of Tourism Ran a Series

question 8

Multiple Choice

The State of Alabama Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state. Since the apparent target of these ads is the traditional family, it appears that the State of Alabama Board of Tourism has segmented the market using ________ variables.

• A) demographic
• B) regional
• C) socioeconomic
• D) geographic
• E) psychographic

Recognize various communication strategies and their impact within family dynamics.

Comprehend the roles and responsibilities of family members and the influence of family norms.

Analyze the socioeconomic factors affecting families, including income levels, employment, and access to resources.

Understand the process of boundary setting and negotiation within families and between families and the outside world.

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Definitions:

Implicit Motivation

Refers to motivation that is unconscious, driving behavior without the individual being consciously aware of the motivating factors.

Approach Motivation

The drive to move towards, seek out, or achieve positive outcomes.

Avoidance Motivation

A behavioral response aimed at avoiding negative outcomes or stimuli, where actions are taken to prevent or minimize unpleasant or harmful consequences.

Intrinsic Motivation

The drive to engage in activities for their own sake, based on internal rewards such as satisfaction, enjoyment, or a sense of accomplishment.