At a Hallmark Store You Can Find Several Different Product

question 236

Multiple Choice

At a Hallmark store you can find several different product lines of greeting cards,likely including Fresh Ink,Nature's Sketchbook,Shoebox,Maxine,Mahogany,and Tree of Life cards-all made by Hallmark for sale in its stores and intended to appeal to different target markets.The Mahogany line is designed to appeal to African-Americans.This is an example of __________ segmentation.

• A)regional
• B)lifestyle
• C)demographic
• D)geographic
• E)psychographic

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Definitions:

Financial Lease

A type of lease where the lessee has use of an asset through its useful life, often with ownership transferring at the end.

Fully Amortized

Refers to a loan where the principal and interest are paid off completely over the loan term.

Lessor's Cost

The expenses incurred by a lessor (the property owner) when leasing out an asset, including maintenance, taxes, and any other costs related to the asset's upkeep.

Operating Lease

Usually a shorter-term lease where the lessor is responsible for insurance, taxes, and upkeep. Often cancellable on short notice.