Segmentation Based on What Product Features Are Important to Different

question 207

Multiple Choice

Segmentation based on what product features are important to different customers is known as

• A)demographic segmentation.
• B)behavioral segmentation.
• C)psychographic segmentation.
• D)geographic segmentation.
• E)socioeconomic segmentation.

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Definitions:

Compounded Annually

The method of gaining interest on the original principal as well as on the interest accrued from prior periods, computed annually.

Eating Establishments

Businesses that serve food and beverages for consumption by the public, such as restaurants and cafes.

Operational

Referring to the day-to-day activities, processes, and functionalities of a business or organization.

Rate of Interest

The percentage of a sum of money charged for its use, typically expressed as an annual rate.