College Dorm Residents Frequently Want to Keep and Prepare Their

question 167

Multiple Choice

College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late night snack.However,their dorm rooms are often woefully short of space.MicroFridge understands this and markets a combination microwave,refrigerator,and freezer targeted to these students.MicroFridge is using which basis of segmentation?

• A) demographic segmentation
• B) psychographic segmentation
• C) geographic segmentation
• D) behavioral segmentation
• E) socioeconomic segmentation

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Definitions:

Cash Transfers

Direct payments given to individuals or households, typically by the government, to reduce poverty or provide social assistance.

Direct Aid

Financial or material support provided directly to individuals, organizations, or countries in need, often aimed at alleviating poverty or addressing emergencies.

World Bank

An international financial institution that provides loans and grants to the governments of low and middle-income countries for the purpose of pursuing capital projects.

Economic Growth

An increase in the production of economic goods and services, compared from one period of time to another.