Which of the Following Statements About Market Segmentation for Organizational

question 258

Multiple Choice

Which of the following statements about market segmentation for organizational markets is most accurate?

• A)Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
• B)Both consumer markets and organizational markets use demographic,geographic,and behavioral bases to segment markets.
• C)Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
• D)Organizational markets and consumer markets use identical selection criteria.
• E)The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.

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