An Advantage of Using a Panel of Consumers for Marketing

question 285

Multiple Choice

An advantage of using a panel of consumers for marketing research is

• A) the discussion leader can help change negative panel responses into positive ones.
• B) the company can find out if consumers change their purchasing behavior over time.
• C) panel members often help each other by bringing up ideas for discussion that others didn't initially think of but that were important to them.
• D) there will usually be one panel member who dominates the discussion and helps keep the conversation focused.
• E) panel members are highly defined demographically, so it is relatively simple to replace an individual member without losing continuity.

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Definitions:

Restlessness

A condition of being unable to remain at rest, calm, or still, often leading to excessive movement or fidgeting.

Chronic Pain

Persistent or recurring pain that lasts beyond the normal time of healing, often defined as longer than three to six months.

Pain Management

The process of providing medical care and treatments designed to reduce or eliminate pain in patients.

Pain Journal

A personal record maintained by individuals to track the intensity, frequency, and triggers of their pain, often used to enhance treatment plans.