The Principal Ways to Collect New or Primary Data for a Marketing

question 265

Essay

The principal ways to collect new or primary data for a marketing study are by watching people and by asking them questions. Give two examples of each method.

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Definitions:

Adaptive

The ability or tendency to adjust or change in response to new conditions, challenges, or environments, often considered a key trait for survival and success.

Achievement-oriented

Describes an individual or organizational culture that emphasizes the importance of setting and accomplishing goals.

Follower Readiness

The degree to which followers are willing, able, and prepared to take on responsibilities, follow directions, or engage in activities directed by a leader.

Leader Position Power

The power and sway possessed by a leader due to their designated function or status in a group or establishment.