A Brand Marketed Under the Same Name in Multiple Countries

question 153

Multiple Choice

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a

• A)transnational brand.
• B)international brand.
• C)multinational brand.
• D)global brand.
• E)meganational brand.

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Definitions:

Developmental Approach

An approach focusing on how individuals grow and change physically, emotionally, intellectually, and socially over the course of their life.

Exploratory Stage

A phase of career development or personal growth where individuals actively seek out and explore various options, interests, or pathways to gain clarity and make informed decisions.

Mastery Orientation

An orientation to failure in which individuals move forward optimistically, assuming that they can succeed with further effort. They seem to construe failure as a challenge rather than as an obstacle.

Incremental Theory

The belief that abilities can be developed through dedication and hard work, embodying a view of intelligence that it is flexible and growth-oriented.