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KFC Has Added Many Offerings to Its Menus in China

question 22

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KFC has added many offerings to its menus in China to appeal to local tastes,including the "dragon twister," which is a chicken wrap with Peking-duck sauce.This is an example of which type of global marketing product/promotion strategy?


Definitions:

Motivated Behaviors

Actions driven by internal desires and needs, such as hunger or achievement, guiding the organism towards specific goals.

Physiological Needs

Basic physical requirements including air, water, food, shelter, and sleep, necessary for survival.

Instinct Theory

A psychological perspective suggesting that certain human behaviors are innate and driven by evolutionary pressures.

Drive-Reduction Theory

A theory in psychology that proposes that psychological needs create an aroused state that drives an organism to reduce that need by engaging in some behavior.

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