By Skillfully Using ________, Global Marketers Can Tie Positive Meanings

question 198

Multiple Choice

By skillfully using ________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.

• A) cultural symbols
• B) visual icons
• C) trademarks
• D) brand names
• E) ethnic emblems

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Definitions:

Proximately Caused

Refers to an event sufficiently related to a legally recognizable injury to be held as the cause of that injury.

Horizontal Privity

A legal term referring to the relationship between parties with coordinating interests in a property, often in lease agreements.

Vertical Privity

A legal concept relating to the chain of ownership or rights that exist in contracts, specifically in property law and warranties, where obligations are passed down.

Privity Of Contract

A doctrine which states that contracts are binding only upon the parties who enter into them, and only these parties have the right to sue to enforce their terms.