KFC Has Added Many Offerings to Its Menus in China

question 22

Multiple Choice

KFC has added many offerings to its menus in China to appeal to local tastes,including the "dragon twister," which is a chicken wrap with Peking-duck sauce.This is an example of which type of global marketing product/promotion strategy?

• A)product extension
• B)product customization
• C)product adaptation
• D)product invention
• E)product integration

---

Definitions:

Net Working Capital

The gap between a firm's present assets and its current obligations, signalling its short-term economic condition.

Operating Activities

Business actions directly related to the production, selling, and delivery of a company's goods and services, reflected in its cash flow.

Cash Flow

The movement of funds into and out of a business or project, critical for maintaining operations and investment activities.

Operating Section

Part of a company's financial statement (specifically, the cash flow statement) that reports on the cash activities related to its primary operations, such as cash receipts and payments from goods and services.