The Decision-Making Process That Organizations Use to Establish the Need

question 63

Multiple Choice

The decision-making process that organizations use to establish the need for products and services and identify,evaluate,and choose among alternative brands and suppliers is referred to as

• A)the consumer purchase decision process.
• B)organizational buying behavior.
• C)the industrial purchase procedure.
• D)the offering purchase framework.
• E)the sustainable procurement process.

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Definitions:

Psychoanalytic

Pertains to a theory and therapeutic method developed by Sigmund Freud, focusing on unconscious mental processes and early childhood experiences in shaping behavior and personality.

Sociocultural

Pertaining to the combination of social and cultural factors that influence an individual’s behavior, attitudes, and perceptions.

Bioecological

A theoretical model that emphasizes the importance of multiple levels of environmental influences, starting from the immediate context to broader societal levels, on individual development.

Piaget's Theory

A framework for cognitive development that suggests children move through four stages of mental development.