A Computer Company Salesperson Invites the IT Managers of Its

question 126

Multiple Choice

A computer company salesperson invites the IT managers of its top ten customers (in terms of dollar sales) to view a demonstration of the firm's new product line,so the salesperson can obtain their opinions regarding various options and configurations that could be offered.These IT managers are most likely to be the __________ of their organizations' buying centers.

• A)gatekeepers
• B)influencers
• C)reciprocity arrangers
• D)buyers
• E)users

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Definitions:

Atmospheric Layer

A region in the Earth's atmosphere differentiated by characteristics such as temperature and composition, including the troposphere, stratosphere, mesosphere, thermosphere, and exosphere.

Ozone

A molecule composed of three oxygen atoms, significant for its role in absorbing harmful ultraviolet radiation in the Earth's stratosphere.

Smog

A type of air pollution characterized by a mixture of smoke and fog, often resulting from industrial emissions and vehicle exhaust.

Stratospheric Ozone

A layer of ozone molecules located in the Earth's stratosphere that absorbs and protects living organisms from the harmful effects of the sun's ultraviolet radiation.