In a Buying Center, ________ Have the Formal or Informal

question 95

Multiple Choice

In a buying center, ________ have the formal or informal power to select or approve the supplier that receives the contract.

• A) gatekeepers
• B) deciders
• C) buyers
• D) influencers
• E) users

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Definitions:

Sense of Urgency

A feeling of importance or necessity to act quickly or accomplish tasks in a timely manner.

Dormant Stakeholders

Individuals or entities that currently have no active engagement or significant influence in a project or company but may have an interest or become influential in the future.

Discretionary Stakeholders

Individuals or groups whose involvement with the project or business is optional and based on their decision or interest.

Power

The ability or capacity to influence or control the behavior of others or the course of events.