LG Is Consumer Electronics Manufacturer and Will Introduce a New

question 121

Multiple Choice

LG is consumer electronics manufacturer and will introduce a new high-quality Internet-capable,3D OLED (Organic Light Emitting Diode) HDTV during the next six months.As its marketing manager,you have had success using lifestyle analysis in the past,particularly the VALS system,to help you profile your customers.Which of the following VALS profiles would be the most logical target market for your new product?

• A)Survivors
• B)Believers
• C)Experiencers
• D)Achievers
• E)Innovators

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Definitions:

Overhead Rates

Rates used to allocate overhead costs to products or service units, typically calculated by dividing total overhead costs by some base such as labor hours or machine hours.

Designer Hours

The amount of time spent by designers on a project, often considered for billing or costing purposes.

Staff Hours

Staff hours refer to the total number of hours worked by employees over a specific period.

Predetermined Overhead Rate

A rate used to allocate manufacturing overhead costs to products based on a predetermined formula, typically involving estimated costs and activity levels.