In the VALS Framework,consumers with the Least Resources of Any

question 166

Multiple Choice

In the VALS framework,consumers with the least resources of any segment represent a modest market for most products and services,are loyal to favorite brands,especially if they can be purchased at a discount,and are referred to as __________.

• A)Strivers
• B)Believers
• C)Survivors
• D)Makers
• E)Thinkers

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Definitions:

Conflicts

Internal or external struggles resulting from opposing needs, desires, or demands.

Polarities

Dualities or opposing forces that create tension and dynamics within various contexts, such as personality, politics, or physics.

Perceiving

The process of becoming aware of or understanding sensations and information through the senses.

Entropy

In thermodynamics, it is a measure of the disorder or randomness in a system; in information theory, it represents the uncertainty or diversity of information.