Febreeze Is an Odor-Controlling Spray That Is Manufactured by Procter

question 306

Multiple Choice

Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced,a few people in a chat room stated that the product was harmful to house pets.Though untrue,unfortunately the rumor spread.If P&G had not been convinced it would be a very successful product,it would have dropped Febreeze from its P&G product line as a result of

• A)negative word of mouth.
• B)a lack of back translation.
• C)cultural insensitivity.
• D)consumer ethnocentrism.
• E)poor opinion leadership.

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Definitions:

Declaration of Independence

A historic document in which the Thirteen Colonies declared their independence from British rule in 1776.

Pleas

Requests or appeals made with urgency or emotion, often in a legal context or seeking mercy or help.

Sonia Sotomayor

An Associate Justice of the Supreme Court of the United States, appointed in 2009, and the first Hispanic and Latina member of the Court.

Hispanic

A term used to describe people or cultures connected to Spain or Spanish-speaking countries, especially those countries in Latin America.