Which of the Following Statements About Groupon Is Most Accurate

question 28

Multiple Choice

Which of the following statements about Groupon is most accurate?

• A)In the alternative evaluation stage of the consumer purchase decision process for Groupon,many Groupon customers focus on place or distribution as the most important
• evaluative criterion.
• B)In the problem recognition stage of the consumer purchase decision process for Groupon,a need may be triggered by a Groupon "deal of the day" e-mail to present potential customers with an opportunity to do (buy)something they may not ordinarily do.
• C)The typical Groupon user is a 34- to 44-year old male with an average income of about $25,000 who is looking for a great deal.
• D)The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
• E)Generally,Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.

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Definitions:

Margin Requirement

The minimum amount of equity that must be maintained in a margin account as dictated by a broker or exchange to hold a position in securities.

Regulation NMS

A set of rules designed to modernize and improve the US National Market System for equity trading.

Financial Markets

Marketplaces where individuals and institutions can trade financial securities, commodities, and other fungible items of value at low transaction costs and at prices that reflect supply and demand.

Specialists

Professionals on a stock exchange who are responsible for maintaining a fair and orderly market in their specific assigned securities.