The Set of Actions a Person Takes in Purchasing and Using

question 296

Multiple Choice

The set of actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions,is referred to as

• A)purchase decisions.
• B)market research.
• C)consumer behavior.
• D)consumer conduct.
• E)purchase protocols.

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Definitions:

Par Value

The face value of a bond or stock, as determined at the time of issuance.

Reverse Stock Split

A reverse stock split is an action taken by a corporation to reduce the number of its current shares in the market, thereby increasing the share price.

Market Price

The current price at which an asset or service can be bought or sold in a competitive and open market.

Shares Outstanding

Represents the total number of a company's shares that are currently owned by shareholders, including share blocks held by institutional investors and restricted shares owned by the company’s officers and insiders.