Examlex
In behavioral learning,a(n) ________ is a stimulus or symbol perceived by consumers.
Values
Core beliefs or standards that guide and motivate attitudes and actions, reflecting what is important to an individual or organization.
Equity
The concept of fairness or justice in the manner of treatment or distribution of resources among individuals or groups.
Attitude
An attitude is a psychological construct representing an individual's degree of like or dislike for an item, person, thing, or event.
Belief
The acceptance that something exists or is true, particularly without proof.
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