Comparative Advertising,in Which One Brand Is Compared to Another,is Intended

question 53

Multiple Choice

Comparative advertising,in which one brand is compared to another,is intended to cause consumers to perceive differences between the products featured in the advertising.Marketers who use comparative advertising are trying to use __________ to make consumers believe that their products are better than competitors' offerings.

• A)cognitive dissonance
• B)selective retention
• C)selective comprehension
• D)stimulus generalization
• E)stimulus discrimination

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Definitions:

Product Complementarity

This refers to how products or services can enhance or complete the value of each other when used or consumed together.

Room Designs

The art and practice of planning and arranging spaces in buildings and homes, focusing on aesthetic and practical considerations to create functional and appealing interiors.

IKEA

A multinational company of Swedish origin, known for its affordable and ready-to-assemble furniture, home accessories, and modern design offerings.

Brand Personalities

The human-like attributes and traits associated with a brand, influencing how consumers perceive and relate to it.