Which of the Following Statements About Brand Loyalty Is Most

question 341

Multiple Choice

Which of the following statements about brand loyalty is most accurate?

• A)Learning has little affect on brand loyalty because most habits are instinctual.
• B)Brand loyalty increases the perceived risk associated with impulse purchases.
• C)The incidence of brand loyalty is steadily rising in North America.
• D)Brand loyalty results from the positive reinforcement of previous actions.
• E)The best way to enhance brand loyalty is to brand all new products with the same brand name.

---

Definitions:

Automobile

A wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor.

Planning Fallacy

The tendency to underestimate the time, costs, and risks of future actions while overestimating the benefits, leading to poor planning and time management.

Underestimating

The act of judging something to be of lower quantity, value, or importance than it actually is.

Project

A planned set of interrelated tasks to be executed over a fixed period and within certain costs and other limitations.