In the VALS Framework, Consumers Motivated by Achievement Look for Products

question 269

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement-motivated groups, known as __________, are trendy, fun-loving, and less self-confident than Achievers.

• A)Strivers
• B)Experiencers
• C)Believers
• D)Makers
• E)Survivors

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Definitions:

Initial Maturities

Refers to the initial period before a financial instrument or security matures or expires.

Commercial Paper

A short-term unsecured debt instrument issued by corporations to finance their immediate operational needs.

Unsecured Debt

A type of debt or general obligation that is not protected by a guarantor or collateralized by a lien on specific assets of the borrower.

Short-Term

Relating to or occurring on a brief or immediate timescale, typically within one year.