A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 348

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behavior of others. Two important aspects of personal influence to marketing are

• A) lifestyle and motivation.
• B) personality and lifestyle.
• C) opinion leadership and word-of-mouth activity.
• D) word-of-mouth activity and psychographics.
• E) psychographics and demographics.

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Definitions:

Instructional Techniques

Methods or strategies used by educators to deliver content and facilitate learning effectively in educational settings.

Management Development

Management development involves educational activities and programs designed to enhance the skills, competencies, and knowledge of managers and potential managers within an organization.

HR Planning

The ongoing process of systematically planning ahead to optimize and meet the human resources requirements of an organization.

Organization's Strategy

An enterprise-wide plan, focusing on defining and achieving the organization's long-term goals and objectives.