Febreeze Is an Odor-Controlling Spray That Is Manufactured by Procter

question 306

Multiple Choice

Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced,a few people in a chat room stated that the product was harmful to house pets.Though untrue,unfortunately the rumor spread.If P&G had not been convinced it would be a very successful product,it would have dropped Febreeze from its P&G product line as a result of

• A)negative word of mouth.
• B)a lack of back translation.
• C)cultural insensitivity.
• D)consumer ethnocentrism.
• E)poor opinion leadership.

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