The Process by Which People Acquire the Skills,knowledge,and Attitudes Necessary

question 227

Multiple Choice

The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as __________.

• A)consumer assimilation
• B)consumer socialization
• C)consumer lifestyle
• D)purchasing socialization
• E)purchasing enculturation

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Definitions:

Ratio Scale

A measurement scale that possesses a meaningful zero value and allows for comparison of differences and ratios between measurement units.

Interval Scale

A type of scale used for measurement where intervals between values are meaningful and equally spaced, but there is no true zero.

Frequency Polygon

A graphical representation of the distribution of a dataset that shows how often each value occurs, using a line that connects points representative of each frequency.

Nominal Scale

A measurement scale used in research that categorizes data without natural order or ranking.