Which of the Following Statements About Groupon Is Most Accurate

question 28

Multiple Choice

Which of the following statements about Groupon is most accurate?

• A)In the alternative evaluation stage of the consumer purchase decision process for Groupon,many Groupon customers focus on place or distribution as the most important
• evaluative criterion.
• B)In the problem recognition stage of the consumer purchase decision process for Groupon,a need may be triggered by a Groupon "deal of the day" e-mail to present potential customers with an opportunity to do (buy)something they may not ordinarily do.
• C)The typical Groupon user is a 34- to 44-year old male with an average income of about $25,000 who is looking for a great deal.
• D)The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
• E)Generally,Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.

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Definitions:

Surplus

The condition that occurs when supply exceeds demand, often resulting in a decrease in prices.

Shortage

A situation where the demand for a good or service exceeds its supply in a market.

Quantity Demanded

The amount of a product that consumers are willing to buy at a specific price point, at a given time.

Equilibrium Price

The market price at which the quantity of a good demanded by consumers equals the quantity supplied by producers, leading to a stable market condition.