Would You Agree or Disagree with the Following Statement? "It's

question 342

Essay

Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

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Definitions:

Negative Reinforcer

A stimulus whose removal or avoidance following a behavior increases the likelihood of that behavior being repeated in the future.

More Likely

Indicates a higher probability or chance of something occurring compared to other possibilities.

Counterconditioning

A behavior therapy procedure that uses classical conditioning to evoke new responses to stimuli that are triggering unwanted behaviors.

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus.