Many Consumers Are Committed to Brands with a Strong Link

question 141

Multiple Choice

Many consumers are committed to brands with a strong link to social action. An example of this would be

• A)McDonald's "I'm Lovin' It" campaign.
• B)Brita's "Filter for Good" campaign.
• C)Diesel's "Be Stupid" campaign.
• D)Liz Claiborne's "Claiborne for Men" campaign.
• E)Samsung's "The Jitterbug" campaign.

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Definitions:

Intermodal Perception

The process of integrating information from two or more sensory modalities, such as seeing and hearing, to form a coherent understanding of the environment.

Depth Perception

The visual ability to perceive the world in three dimensions (3D) and to judge the distance of an object.

Visual Cliff

A psychological experiment designed to study the perception of depth and the development of fear of falling in infants.

Perceptual Development

The gradual improvement in the ability to process and interpret sensory information through the senses as one grows from infancy through childhood.