The Grassroots Movement Started in the 1960s to Increase the Influence

question 232

Multiple Choice

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as

• A)Naderism.
• B)consumerism.
• C)green marketing.
• D)anti-corporate activism.
• E)cause marketing.

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Definitions:

Self-reinforcement Procedure

A technique in behavior modification where individuals reward themselves for reaching set goals or displaying desirable behaviors.

Satisfying State

A condition or feeling experienced after needs or desires are fulfilled, often used in theories of motivation and learning.

Reward

A motivational construct that refers to the positive outcomes or pleasure experienced after engaging in certain actions or behaviors.

Operant Behavior

A type of behavior that is controlled by its consequences, including rewards and punishments.