Which of the Following Statements Concerning Cause Marketing Is Most

question 156

Multiple Choice

Which of the following statements concerning cause marketing is most accurate?

• A)The vast majority of consumers say they will switch to a brand that supports a good cause,provided the price and quality of the brands are equal.
• B)The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue.
• C)The positive effects of cause marketing are significant during the promotion,but they lose their benefit almost immediately after the promotion runs its course.
• D)Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
• E)Women are much more suspicious about the sincerity of cause marketing programs than men;therefore,their contributions are significantly less.

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Definitions:

Fair Value Through Other Comprehensive Income

A financial accounting method where certain assets are revalued periodically and changes are recorded in other comprehensive income.

Balance Sheet

A financial statement that reports a company's assets, liabilities, and shareholders' equity at a specific point in time.

Fair Value Through Other Comprehensive Income

An accounting treatment for certain investments that are measured at their fair value with changes recognized in other comprehensive income until the investment is sold or disposed of.

Common Shares

Equity securities that represent ownership in a corporation, providing voting rights and a share in the company's profits through dividends.