A Marketing Metric Refers to

question 249

Multiple Choice

A marketing metric refers to

• A)a measure of the quantitative value or trend of a marketing activity or result.
• B)a form of linear trend analysis used to project future profits based on existing marketing plans.
• C)one of a series of mathematical formulas used to calculate potential profits based upon different environmental forces.
• D)information about an organization's core values and code of ethics so marketers can quickly spot deviations and take corrective actions.
• E)the value of a product in terms of market share or growth rate relative to its competitors.

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Definitions:

Sales

The total revenue generated from the selling of goods or services over a particular period.

Cost Of Goods Sold

Cost of Goods Sold (COGS) represents the direct costs attributable to the production of goods sold by a company, including materials and labor.

Schedule M-1

A form used by corporations to reconcile financial statement income with taxable income as reported on the corporation's tax return.

Taxable Income

The amount of income used to calculate how much tax an individual or a company owes to the government.