A Marketing Strategy Is the Means by Which a Marketing

question 193

Multiple Choice

A marketing strategy is the means by which a marketing goal is to be achieved.The two factors that usually characterize a marketing strategy are

• A)specific organizational goals and objectives.
• B)a detailed marketing plan and a marketing budget.
• C)marketing strategies and marketing tactics.
• D)a specified target market and a marketing program to reach it.
• E)marketing programs and marketing dashboards to track them.

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Definitions:

Distribution Strategies

Plans developed by organizations to ensure the delivery of their products or services to the end user.

Pricing Strategies

Methods businesses use to set the selling price of their products or services.

Multiple Channel Approach

A marketing strategy that uses several distinct channels to reach and serve customers, such as physical stores, online platforms, and mobile applications.

Product Distribution

The process of making a product available for purchase by dispersing it through the market.