Many Bookstores,like Borders and Bookstar,have Closed Because of Competition from New

question 54

Multiple Choice

Many bookstores,like Borders and Bookstar,have closed because of competition from new e-book readers.Subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news.These trends have caused retailer Barnes & Noble to offer the Nook Simple Touch,a digital e-reader for $99,and the newspaper StarTribune to offer online content for $1.99 per week.These companies had to change their __________,an action triggered by the technological and social changes that occurred in their marketing environments.

• A)organizational cultures
• B)marketing tactics
• C)business models
• D)strategic marketing processes
• E)goals or objectives

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Definitions:

United States

A country in North America comprising 50 states, a federal district, and several territories.

Anonymity

The state of being unknown or unidentifiable, often used to protect privacy or security.

Discrimination

Unjust or prejudicial treatment of different categories of people or things, especially on the basis of race, age, or sex.

Gender and Ethnicity

Intersecting categories that influence individuals’ experiences, identities, and the discrimination they may face, highlighting the importance of considering both in understanding social dynamics.